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Brand designer Chris Shirley: Startups will need to become more curious about their customers

Chris Shirley is the founder of Haus of Hiatus, a branding studio that designs and markets startups and scale-ups to be successful all over the world. He is a former Royal Marines Commando officer, Military Police bodyguard, and advisor to...
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Marketing expert Marelle Ellen on becoming good at marketing, grit and what we can all learn from startups

Marelle Ellen is the CMO of the influencer marketing tool Promoty, marketing mentor, and Co-host of grit. marketing podcast. Over the last...
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How to use gamification in your demo area booth?

How to stand out and get more leads at a business festival? Adact platform allows you to create unique gamified experiences to engage...
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Aleks Koha from Promoty on futurism and turning your interests into a startup

Aleks Koha is the CEO and co-founder of Promoty, a platform that connects influencer marketing with social media analytics. Having experience in...
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10+1 tested tips how to attract more visitors to your demo booth

This year’s sTARTUp Day will have the biggest demo area in the history of the festival. How to make your booth attract...
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How to grow your business with zero budget? Insights from startup marketing expert Andrew Lee Miller

How can you grow your business with a minimum or even zero budget as an early-stage startup? If you missed the popular...
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Traditional versus digital billboard – which one to choose for your next marketing campaign?

Outdoor advertising is a highly effective form of advertising which includes all types of advertising that target consumers outside their home (usually...
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Nils Kajander: “Design is one of the best things to be passionate about!”

Last week all the marketing and sales experts and enthusiasts gathered in Tartu for Sales&Marketing, an official side event of sTARTUp Day....
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Hermione Way: “If your company doesn't have a story from the beginning, you're not going to survive”

Hermione Way, the world-renowned brand consultant, and marketeer, joined sTARTUp Day to share her lessons to fellow startups. The following is the...
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5 hacks to show up in Google search results for free

sTARTUp Day asked Convertal about the best tricks for better SEO. They wrote an article with great advice for starting entrepreneurs who...
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Enelin Paas: "Trust only the science, psychology, data, and concrete numbers."

Enelin Paas is a full-stack strategic marketer. For the last 5 years, she has traveled across more than 40 countries while doing...
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Former Tinder’s Head of European Communications Hermione Way Will Speak at sTARTUp Day

Hermione Way, dating app’s Tinder former Head of European Communications will be speaking at sTARTUp Day 2020!  We asked her about growing...
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Marc Sands: you have to trust the people you work with

Marc Sands has done a remarkable marketing career. He’s a former The Guardian marketing director, director of Media and Audience at TATE...
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Patrick Mork: “Good stories are like good cocktails – they release awareness and excitement.”

Patrick Mork is Chief Storyteller who for example has built and led the marketing team that launched Google play and helped scale...
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Ex-Google Play marketing manager Patrick Mork: “Only the paranoid survive.”

Patrick Mork is a highly respected marketing expert with over 25 years of experience of which 18 years in technology field. Patrick...
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Cameron Manwaring, Co-Founder of Shareability: “Companies should focus on sharing.”

Forbes 30 Under 30. Helped to win an Oscar. Have worked with Cristiano Ronaldo, Turkish Airlines, Pizza Hut, Sony, Pepsi, Youtube. Those...
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Marketing Entrepreneur James York Is Advising What’s Hot in Social Media Marketing in 2019

James York is a native New Yorker and former stockbroker turned professional entrepreneur and marketer. He has been the Head of SME...
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Estonian Marketing Guru Andrus Purde Gives Advice About Dogs And Sugar Gliders

There are lots of people who call themselves marketing gurus but few who really are. Andrus Purde is a man who definitely...
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Tickets from €109

Tickets

Find your perfect ticket type! All ticket types grant access to all three festival days. 

Venue access
Ϟ Day 0: Side Events on January 29
Ϟ Day 1 on January 30
Ϟ Day 2 on January 31
Matchmaking
This is where the magic happens. Through our matchmaking app, you can schedule 20-minute meetings with participants and meet them at our matchmaking area. General access to the matchmaking app will be available at the beginning of the festival week.
Stage program
There will be three stages at sTARTUp Day 2025 – Starlight Stage, Insight Stage, and Pitching Stage – with speakers and presenters who cover a variety of topics for every taste.
Demo Area access
This is the Mecca of Entrepreneurship! Explore the latest innovations and discover new products, services, friends, opportunities and perhaps, your new career challenge.
sTARTUp Night
The legendary sTARTUp Night wraps up the first conference day on January 30. The afterparty is bringing together the coolest festival visitors, good music, and lots of surprises!
Seminars
Practical seminars to sharpen & level up your skills.
Side events
Vibrant side events take place all over Tartu before and during the official festival.
Early access to matchmaking app
With early access, you’ll gain access to our matchmaking app two weeks earlier than most people. Use the opportunity to get a head start and request meetings with the hottest participants before all their slots are full.
VIP Reception
Celebrate the beginning of sTARTUp Day in style! The VIP Reception brings together speakers, investors & executives for an unforgettable night.
VIP Lounge access
Escape to your lounge where you can kick back and relax, get some work done, or prep for the next meeting.
Investor Day
Investor Day on January 29 is an exclusive investors' meetup to share experiences, learn from each other, and create meaningful contacts. Structured in a way you'd feel both elevated by and busy with new ideas while leaving enough room for networking.
Executive Day
Executive Day on January 29 is about taking the time to listen, talk, and network with other leaders. This is the place to bounce your thoughts and learn about challenges and solutions across different industries.
List of attending investors
Startups will see the participating investors' list (investor's name + investment fund's name) which enables them to request meetings with the right investors through our matchmaking app.
List of attending startups
There are over 300 unique startups at sTARTUp Day, which can be quite overwhelming at times. We'll send you a database of all of the participating startups so you can browse through them all and select the ones you want to meet beforehand.
Personalised startup matches
With the help of our good friends from Dealum, we will find the most relevant startup matches based on each investor’s profile. This means that investors will get a list of hand-selected startups that meet their requirements, making it even easier to meet the right startup.
Visibility at sTARTUp Day website
All validated startups and the biggest VC funds will be featured on the sTARTUp Day website.

Visitor

129 €
BUY NOW
Venue access
Ϟ Day 0: Side Events on January 29
Ϟ Day 1 on January 30
Ϟ Day 2 on January 31
Matchmaking
This is where the magic happens. Through our matchmaking app, you can schedule 20-minute meetings with participants and meet them at our matchmaking area. General access to the matchmaking app will be available at the beginning of the festival week.
Stage program
There will be three stages at sTARTUp Day 2025 – Starlight Stage, Insight Stage, and Pitching Stage – with speakers and presenters who cover a variety of topics for every taste.
Demo Area access
This is the Mecca of Entrepreneurship! Explore the latest innovations and discover new products, services, friends, opportunities and perhaps, your new career challenge.
sTARTUp Night
The legendary sTARTUp Night wraps up the first conference day on January 30. The afterparty is bringing together the coolest festival visitors, good music, and lots of surprises!
Seminars
Practical seminars to sharpen & level up your skills.
Side events
Vibrant side events take place all over Tartu before and during the official festival.
Early access to matchmaking app
With early access, you’ll gain access to our matchmaking app two weeks earlier than most people. Use the opportunity to get a head start and request meetings with the hottest participants before all their slots are full.
VIP Reception
Celebrate the beginning of sTARTUp Day in style! The VIP Reception brings together speakers, investors & executives for an unforgettable night.
VIP Lounge access
Escape to your lounge where you can kick back and relax, get some work done, or prep for the next meeting.
Investor Day
Investor Day on January 29 is an exclusive investors' meetup to share experiences, learn from each other, and create meaningful contacts. Structured in a way you'd feel both elevated by and busy with new ideas while leaving enough room for networking.
Executive Day
Executive Day on January 29 is about taking the time to listen, talk, and network with other leaders. This is the place to bounce your thoughts and learn about challenges and solutions across different industries.
List of attending investors
Startups will see the participating investors' list (investor's name + investment fund's name) which enables them to request meetings with the right investors through our matchmaking app.
List of attending startups
There are over 300 unique startups at sTARTUp Day, which can be quite overwhelming at times. We'll send you a database of all of the participating startups so you can browse through them all and select the ones you want to meet beforehand.
Personalised startup matches
With the help of our good friends from Dealum, we will find the most relevant startup matches based on each investor’s profile. This means that investors will get a list of hand-selected startups that meet their requirements, making it even easier to meet the right startup.
Visibility at sTARTUp Day website
All validated startups and the biggest VC funds will be featured on the sTARTUp Day website.

Startup

109 €
BUY NOW
Venue access
Ϟ Day 0: Side Events on January 29
Ϟ Day 1 on January 30
Ϟ Day 2 on January 31
Matchmaking
This is where the magic happens. Through our matchmaking app, you can schedule 20-minute meetings with participants and meet them at our matchmaking area. General access to the matchmaking app will be available at the beginning of the festival week.
Stage program
There will be three stages at sTARTUp Day 2025 – Starlight Stage, Insight Stage, and Pitching Stage – with speakers and presenters who cover a variety of topics for every taste.
Demo Area access
This is the Mecca of Entrepreneurship! Explore the latest innovations and discover new products, services, friends, opportunities and perhaps, your new career challenge.
sTARTUp Night
The legendary sTARTUp Night wraps up the first conference day on January 30. The afterparty is bringing together the coolest festival visitors, good music, and lots of surprises!
Seminars
Practical seminars to sharpen & level up your skills.
Side events
Vibrant side events take place all over Tartu before and during the official festival.
Early access to matchmaking app
With early access, you’ll gain access to our matchmaking app two weeks earlier than most people. Use the opportunity to get a head start and request meetings with the hottest participants before all their slots are full.
VIP Reception
Celebrate the beginning of sTARTUp Day in style! The VIP Reception brings together speakers, investors & executives for an unforgettable night.
VIP Lounge access
Escape to your lounge where you can kick back and relax, get some work done, or prep for the next meeting.
Investor Day
Investor Day on January 29 is an exclusive investors' meetup to share experiences, learn from each other, and create meaningful contacts. Structured in a way you'd feel both elevated by and busy with new ideas while leaving enough room for networking.
Executive Day
Executive Day on January 29 is about taking the time to listen, talk, and network with other leaders. This is the place to bounce your thoughts and learn about challenges and solutions across different industries.
List of attending investors
Startups will see the participating investors' list (investor's name + investment fund's name) which enables them to request meetings with the right investors through our matchmaking app.
List of attending startups
There are over 300 unique startups at sTARTUp Day, which can be quite overwhelming at times. We'll send you a database of all of the participating startups so you can browse through them all and select the ones you want to meet beforehand.
Personalised startup matches
With the help of our good friends from Dealum, we will find the most relevant startup matches based on each investor’s profile. This means that investors will get a list of hand-selected startups that meet their requirements, making it even easier to meet the right startup.
Visibility at sTARTUp Day website
All validated startups and the biggest VC funds will be featured on the sTARTUp Day website.

Investor

169 €
BUY NOW
Venue access
Ϟ Day 0: Side Events on January 29
Ϟ Day 1 on January 30
Ϟ Day 2 on January 31
Matchmaking
This is where the magic happens. Through our matchmaking app, you can schedule 20-minute meetings with participants and meet them at our matchmaking area. General access to the matchmaking app will be available at the beginning of the festival week.
Stage program
There will be three stages at sTARTUp Day 2025 – Starlight Stage, Insight Stage, and Pitching Stage – with speakers and presenters who cover a variety of topics for every taste.
Demo Area access
This is the Mecca of Entrepreneurship! Explore the latest innovations and discover new products, services, friends, opportunities and perhaps, your new career challenge.
sTARTUp Night
The legendary sTARTUp Night wraps up the first conference day on January 30. The afterparty is bringing together the coolest festival visitors, good music, and lots of surprises!
Seminars
Practical seminars to sharpen & level up your skills.
Side events
Vibrant side events take place all over Tartu before and during the official festival.
Early access to matchmaking app
With early access, you’ll gain access to our matchmaking app two weeks earlier than most people. Use the opportunity to get a head start and request meetings with the hottest participants before all their slots are full.
VIP Reception
Celebrate the beginning of sTARTUp Day in style! The VIP Reception brings together speakers, investors & executives for an unforgettable night.
VIP Lounge access
Escape to your lounge where you can kick back and relax, get some work done, or prep for the next meeting.
Investor Day
Investor Day on January 29 is an exclusive investors' meetup to share experiences, learn from each other, and create meaningful contacts. Structured in a way you'd feel both elevated by and busy with new ideas while leaving enough room for networking.
Executive Day
Executive Day on January 29 is about taking the time to listen, talk, and network with other leaders. This is the place to bounce your thoughts and learn about challenges and solutions across different industries.
List of attending investors
Startups will see the participating investors' list (investor's name + investment fund's name) which enables them to request meetings with the right investors through our matchmaking app.
List of attending startups
There are over 300 unique startups at sTARTUp Day, which can be quite overwhelming at times. We'll send you a database of all of the participating startups so you can browse through them all and select the ones you want to meet beforehand.
Personalised startup matches
With the help of our good friends from Dealum, we will find the most relevant startup matches based on each investor’s profile. This means that investors will get a list of hand-selected startups that meet their requirements, making it even easier to meet the right startup.
Visibility at sTARTUp Day website
All validated startups and the biggest VC funds will be featured on the sTARTUp Day website.

Executive

169 €
BUY NOW
Venue access
Ϟ Day 0: Side Events on January 29
Ϟ Day 1 on January 30
Ϟ Day 2 on January 31
Matchmaking
This is where the magic happens. Through our matchmaking app, you can schedule 20-minute meetings with participants and meet them at our matchmaking area. General access to the matchmaking app will be available at the beginning of the festival week.
Stage program
There will be three stages at sTARTUp Day 2025 – Starlight Stage, Insight Stage, and Pitching Stage – with speakers and presenters who cover a variety of topics for every taste.
Demo Area access
This is the Mecca of Entrepreneurship! Explore the latest innovations and discover new products, services, friends, opportunities and perhaps, your new career challenge.
sTARTUp Night
The legendary sTARTUp Night wraps up the first conference day on January 30. The afterparty is bringing together the coolest festival visitors, good music, and lots of surprises!
Seminars
Practical seminars to sharpen & level up your skills.
Side events
Vibrant side events take place all over Tartu before and during the official festival.
Early access to matchmaking app
With early access, you’ll gain access to our matchmaking app two weeks earlier than most people. Use the opportunity to get a head start and request meetings with the hottest participants before all their slots are full.
VIP Reception
Celebrate the beginning of sTARTUp Day in style! The VIP Reception brings together speakers, investors & executives for an unforgettable night.
VIP Lounge access
Escape to your lounge where you can kick back and relax, get some work done, or prep for the next meeting.
Investor Day
Investor Day on January 29 is an exclusive investors' meetup to share experiences, learn from each other, and create meaningful contacts. Structured in a way you'd feel both elevated by and busy with new ideas while leaving enough room for networking.
Executive Day
Executive Day on January 29 is about taking the time to listen, talk, and network with other leaders. This is the place to bounce your thoughts and learn about challenges and solutions across different industries.
List of attending investors
Startups will see the participating investors' list (investor's name + investment fund's name) which enables them to request meetings with the right investors through our matchmaking app.
List of attending startups
There are over 300 unique startups at sTARTUp Day, which can be quite overwhelming at times. We'll send you a database of all of the participating startups so you can browse through them all and select the ones you want to meet beforehand.
Personalised startup matches
With the help of our good friends from Dealum, we will find the most relevant startup matches based on each investor’s profile. This means that investors will get a list of hand-selected startups that meet their requirements, making it even easier to meet the right startup.
Visibility at sTARTUp Day website
All validated startups and the biggest VC funds will be featured on the sTARTUp Day website.