ABOUT

sTARTUp Day is the most startup-minded business festival, bringing together startups, traditional entrepreneurs, investors, innovators, and students. The aim of the event is to connect like-minded people and celebrate entrepreneurship in the smart city of Tartu.


sTARTUp Day 2021 is a three-day festival with a marvelous stage program, effective matchmaking, hands-on seminars, demo area full of innovation and vibrant side events. The inspirational-educational program consists of various topics – from marketing to space tech, fundraising to the smart city, artificial intelligence to the creative economy.


We claim to be the most startup-minded business festival, but what does that mean? In short, it's a way of thinking. You don't need to be a startup to have a startup mindset! It's about focusing on growth, working smart not hard, having a bias towards action and perhaps most importantly, being adaptable in situations of uncertainty. Read more here


In 2020, sTARTUp Day took place for the fourth time, bringing together over 150 world-class speakers, 350 startups, 180 investors and 4400 attendees from 65 different countries all over the world. It’s a community-organized festival, organized by the city of Tartu, University of Tartu, Tartu Science Park, Contriber, Tartu Biotechnology Park, Tartu Business Advisory Services, Tartu Centre for Creative Industries, .Ole Rohkem, and Swedbank.


The international activities of sTARTUp Day 2021 introducing Tartu and Estonia as an attractive tourism destination of business and networking are supported by The European Regional Development Fund (30 000 euros for 1 event).

As a result, we expect the participants of sTARTUp Day to feel inspired and have a better knowledge of building a business, more companies to be started both in Tartu and in Estonia as a whole. In addition to that, sTARTUp Day 2021 will supposedly increase the number of tourists and brand Tartu as one of the most entrepreneurial cities in the region.