General Questions
Ϟ When and where is sTARTUp Day?
sTARTUp Day will take place on January 28–30 2026 in Tartu, Estonia.
The event's location: the Estonian National Museum, Muuseumi tee 2, 60532 Tartu, Estonia.
The program for sTARTUp Day 2026 is:
Ϟ Side Events on January 28
Ϟ Conference Day 1 on January 29
Ϟ Conference Day 2 on January 30
Ϟ Who can attend sTARTUp Day?
The event is open to all startup-minded people who are interested in entrepreneurship and business: entrepreneurs, investors, executives, students, scientists, innovators, programmers, marketers – you name it.
Ϟ How can I arrive at sTARTUp Day?
Fly into Tallinn using Lennart Meri Tallinn Airport or Riga International Airport. There are also direct flights from Helsinki to Tartu! From Tallinn, take a Lux Express bus, or a direct bus from Rīga to reach Tartu. Opt for a 2-hour car drive from Tallinn or a 3.5-hour journey from Rīga.
Enjoy a 2-hour train ride from Tallinn – check Elron's homepage. Rīga has a train option too — check Pasažieru Vilciens.
On the event day, arrive on foot, by scooter, taxi, or public transport, which is free during the festival (January 29–31) with your badge. You can also park at the venue's parking lot.
Find more information about the location & transportation here.
Enjoy a 2-hour train ride from Tallinn – check Elron's homepage. Rīga has a train option too — check Pasažieru Vilciens.
On the event day, arrive on foot, by scooter, taxi, or public transport, which is free during the festival (January 29–31) with your badge. You can also park at the venue's parking lot.
Find more information about the location & transportation here.
Ϟ What should I wear at the event?
There is no dress code for sTARTUp Day. Wear what makes you feel comfortable.
Ϟ Is there food and drinks at the event?
Yes, we will have several cafes and dining places open for the participants. Please notice that the food is not included in the ticket price. At the venue, you can find free coffee as well as not-so-free coffee made by our marvelous coffee baristas. You can pay by cash or card at every vendor.
PS! Please, for the sake of our environment, take your own water bottle and straw (if you use one) with you which you can refill at the venue. If you drink a lot of coffee, we encourage you to take your own mug with you.
Ϟ Can I use the photos taken at the event by the photographers?
Yes, you may use the photos taken by photographers at the event if you credit the photographers and mention the name of the event (sTARTUp Day 2026).
You can use the photos for media, publications, personal use, etc. If possible, please use our festival hashtags #startupdayfest and #startupday2025.
You can use the photos for media, publications, personal use, etc. If possible, please use our festival hashtags #startupdayfest and #startupday2025.
Tickets
Ϟ Where can I get sTARTUp Day tickets?
Ϟ Which ticket type should I choose?
The Startup Ticket is for businesses established less than 10 years ago that work on innovative and scalable solutions. We welcome startups from idea to scaling stage in any vertical. If you are a service provider, ie offering tech, sales or marketing support, please choose a visitor or executive ticket.
The Investor Ticket is for anyone who invests in startups: angels, LPs, fund representatives, corporations' investment teams — one investor ticket type to rule them all.
The Executive Ticket is for C-level representatives of SMEs and corporations. If you're a C-level at a startup, we recommend the startup ticket.
The Ecosystem Ticket is for representatives of incubators, accelerators and other startup support communities/organizations.
For everyone else, please choose the Visitor ticket.
If you're not sure which ticket is right for you, please contact info@startupday.ee
The Investor Ticket is for anyone who invests in startups: angels, LPs, fund representatives, corporations' investment teams — one investor ticket type to rule them all.
The Executive Ticket is for C-level representatives of SMEs and corporations. If you're a C-level at a startup, we recommend the startup ticket.
The Ecosystem Ticket is for representatives of incubators, accelerators and other startup support communities/organizations.
For everyone else, please choose the Visitor ticket.
If you're not sure which ticket is right for you, please contact info@startupday.ee
Ϟ What does a sTARTUp Day ticket include?
A Visitor and Ecosystem Ticket grants you full access to the whole festival, including the stage program, workshops, demo area, matchmaking, side events, and official after-parties. Read more about the perks here.
With a Startup Ticket, you gain access to the whole festival, early access to matchmaking and inclusion in the startup report. Read more about the perks here.
An Investor Ticket gives you access to the whole festival including Investor Day for investors only, access to the VIP reception and the VIP Area, a list of participating startups, 3–5 personalized startup matches, and early access to the matchmaking platform. Read more about the perks here.
Executive Ticket owners will gain access to the whole program including Executive Day for C-level attendees only, side events, and the VIP reception. Of course, you will also be able to access the matchmaking tool. Read more about the perks here.
With a Startup Ticket, you gain access to the whole festival, early access to matchmaking and inclusion in the startup report. Read more about the perks here.
An Investor Ticket gives you access to the whole festival including Investor Day for investors only, access to the VIP reception and the VIP Area, a list of participating startups, 3–5 personalized startup matches, and early access to the matchmaking platform. Read more about the perks here.
Executive Ticket owners will gain access to the whole program including Executive Day for C-level attendees only, side events, and the VIP reception. Of course, you will also be able to access the matchmaking tool. Read more about the perks here.
Ϟ When is the latest I can purchase tickets?
You can buy the tickets until the event if they're not sold out.
Ϟ Can I purchase the ticket at the venue?
Yes, you can. We accept cash and card, however, if you pay by cash, please bring the exact change.
Ϟ Can I buy a ticket now and tell the name of the attendee later?
You can buy a ticket beforehand and add the name of the attendee later. To verify access to the festival, the ticket has to be assigned to an attendee.
Ϟ Can I transfer my ticket to another person?
Yes, you can! On your ticket, there is a link that enables you to change the attendee profile. Enter the new attendee data and click save & send. Please contact info@startupday.ee if you have any questions.
Ϟ Can I change my ticket type?
Ϟ Is there a possibility to get a refund if I am not able to come?
Unfortunately, the tickets are not refundable.