Ϟ When and where is sTARTUp Day?

sTARTUp Day will take place on 27-29 January 2021 in Tartu, Estonia and online. The venue address is UT Sports Hall, Ujula 4, Tartu. 

The themes for sTARTUp Day 2021 are:
Ϟ Leading Innovation for executives on January 27;

Ϟ Chasing Unicorns for investors and startups on January 28;

Ϟ Powering Inspiration for visitors on January 29.

Every target audience has its own dedicated day focusing on their needs. All physical tickets give you on-site access to one of the thematic days as well as online access to the whole program.  

Find out more about the programs here

Ϟ Who can attend sTARTUp Day?

The event is open to all startup-minded people who are interested in entrepreneurship and business: entrepreneurs, investors, executives, students, scientists, innovators, programmers, marketers - you name it. 

Ϟ How can I arrive at sTARTUp Day?

You can arrive in Tartu by plane, train or bus. Tartu Airport has connecting flights with Helsinki Vantaa airport. You can also arrive in Tallinn (Estonia) or Riga (Latvia) airport and take a shuttle bus to Tartu.

On the day of the event, we encourage you to arrive on foot or using public transport. The venue is located in the city center and is well connected by public transport. In Tartu we use a taxi platform called Bolt, which is the easiest way of catching a taxi. There’s also a public parking lot if you arrive by car. There's a parking fee from Monday to Friday from 8:00–18:00 in the centre of Tartu with the exception of public holidays. 

Ϟ What is the weather like?

The weather conditions in Tartu can be quite cold during the winter. Temperatures can drop below freezing especially during the night, and the average temperature is normally between –5 to 5 degrees Celcius. Please take the weather conditions into account when planning your trip and stay in Tartu.

Ϟ What should I wear at the event?

There is no dress code for sTARTUp Day. Wear what makes you feel comfortable. The weather outside during the wintertime might be chilly so we recommend a warm coat and a scarf.

Ϟ Is there food and drinks at the event?

Yes, we will have several cafes and dining places open for the participants. Please notice that the food is not included in the ticket price with an exception to investors & executives. At the venue, you can find free coffee as well as not so free coffee made by our marvelous coffee baristas. You can pay by cash or card at every vendor. 

Please, for the sake of our environment, take your own water bottle and straw (if you use one) with you which you can refill on the venue. If you drink a lot of coffee, we encourage you to take your own mug with you. We'll give you a sweet discount on every cup if you do. 

Ϟ Can I use the photos taken at the event by the photographers?

Yes, you may use the photos taken by photographers at the event if you credit the photographers and mention the name of the event (sTARTUp Day 2021). You may use the photos for media, publications, personal use etc. If possible, please use our festival hashtag #startupdayfest and #startupday2021.


Ϟ Where can I get sTARTUp Day tickets?

Tickets for sTARTUp Day 2021 are available via www.startupday.ee/tickets 

Ϟ What does a sTARTUp Day ticket include?

Visitor – Powering Inspiration ticket grants you physical access to the Powering Inspiration program on January 29, including the stage program, workshops, demo area, matchmaking, side-events and official afterparties. You will also get access to all the online ticket features.

With a Startup – Chasing Unicorns ticket, you gain physical access to the Chasing Unicorns program on January 28, early access to matchmaking, inclusion to the startup report and the opportunity to apply to the sTARTUp Pitching competition. In addition, you will get access to all of the online ticket features

Investor – Chasing Unicorns ticket gives you physical access to the Chasing Unicorns program on January 28, access to Investor Day, a list of participating startups, 3-5 personalized startup matches and early access to the matchmaking platform. In addition, you will be able to access all of the online ticket features

Executive – Leading Innovation ticket owners will gain physical access to the Leading Innovation program on January 27 including Smart Manufacturing Meetup, Leadership Meetup, side-events and the gala dinner. Of course, you will also be able to access the matchmaking tool and enjoy all of the online ticket perks
The student ticket includes all of the visitor – Powering Inspiration ticket features. ISIC Card will be strictly checked at the entrance.

Online tickets are also available for all ticket types. With an online ticket, you will be able to enjoy a live stream of the whole festival as well as use the matchmaking app and browse the virtual demo area. 

Ϟ When is the latest I can purchase tickets?

Physical tickets to each day of the festival are limited to 1500 unique visitors per day to ensure the health & safety of all of our participants. Once the limit of physical tickets is reached, you will be able to buy online tickets and enjoy the whole program from the comfort of your own home, office, beach, bath or wherever you'd like to join us from. 

Ϟ Can I purchase the ticket at the venue?

Yes, you can. We accept cash and card, however, if you pay by cash, please bring exact change. 

Ϟ Can I buy a ticket now and tell the name of the attendee later?

You can buy a ticket beforehand and add the name of the attendee later. To verify access to the festival, the ticket has to be assigned to an attendee. 

Ϟ Can I transfer my ticket to another person?

Yes you can! On your ticket there is a link which enables you to change the attendee profile. Enter the new attendee data and click save & send. Please contact tickets@startupday.ee if you have any questions.

Ϟ Can I change my ticket type?

Yes! Please contact tickets@startupday.ee do to that.

Ϟ Is there a possibility to refund if I am not able to come?

Unfortunately, the tickets are not refundable. If you're unable to join us in person, you will still have the opportunity to make the most of the festival's online platform. 


Ϟ Who are the sTARTUp Day 2021 speakers?

Our speaker list is available and up to date on our subpageWe have international experts and local entrepreneurs speaking on various topics and in various forms - keynotes, panels, fireside chats, pitching, etc.

Ϟ Can I participate as a speaker?

Please contact info@startupday.ee


Ϟ What is the current COVID-19 situation in Estonia? 

Estonia took strong measures to minimize the spread of COVID-19 in the country from March to May as soon as the number of cases started to rise. At the time of writing in September 2020, there are 15.9 positive cases per 100k residents. Find the most up-to-date information concerning the COVID-19 pandemic at the Republic of Estonia Health Board's website

Ϟ Can I travel to Tartu from abroad?

Estonian borders were opened for traveling from June 2020 for travelers coming from countries where the infection rate is under 16 cases per 100,000 citizens. Every Friday, the Republic of Estonia Ministry of Foreign Affairs updates the list of countries from where travelers have to self-isolate when they arrive in Estonia. From September, you can test for COVID-19 at the airport in Tallinn as soon as you land to shorten the self-isolation period if you're traveling from a risk country. This is free of charge for Estonian citizens and costs 67€ for foreigners. 

Ϟ How is health & safety ensured at the venue?

Your health & safety at the venue is our top priority. sTARTUp Day is following all the guidelines set by the Estonian government to ensure the safety of all participants. We have changed the concept of the festival to limit the number of people allowed into the venue on any given day and we will not allow anyone to physically attend on multiple days. This will minimize the risk of the virus being spread. 

All areas will be thoroughly cleaned and disinfected regularly and hand disinfection stations will be available throughout the venue. We encourage everyone to wear a mask and will provide them to participants in the venue as well. 

Ϟ I feel ill and cannot attend sTARTUp Day. What do I do?

If you feel ill or have been in contact with someone diagnosed with COVID-19, please stay home to ensure the health & safety of other participants as well as decrease the risk of another outbreak. sTARTUp Day 2021 will take place as a hybrid event, so please enjoy everything the online ticket has to offer. We promise to bring to you the best possible online experience we possibly can so you would be able to capture the same amount of value as you would on site.

Unfortunately, tickets for sTARTUp Day are not refundable with an exception for if the physical event cannot take place. In this case, we will refund the price difference between your ticket and an online ticket from the same ticketing period.

If you have any other questions about not covered in this FAQ, contact us at info@startupday.ee and we will get back to you as soon as possible. 

See you in Tartu!