sTARTUp Day is bringing together startup-minded people to celebrate entrepreneurship in the smart city of Tartu & online.

Ϟ Inspiring-educational stage program         Ϟ Organized matchmaking 
Ϟ Hands-on seminars with professionals       Ϟ Speed dating
Ϟ A large demo area full of innovation           Ϟ Vibrant side events
Ϟ International pitching competitions            Ϟ Unforgettable parties 


Attend in person, online or both – it's up to you! 



January 27

- Smart Leaders Meetup
- Smart Manufacturing Meetup
- Matchmaking / Networking
- Gala Reception

For startups, investors & startup ecosystem


January 28

- Unique startup program 
- Investor Day
- Matchmaking / Workshops
- sTARTUp Pitching



January 29

- Inspirational tracks on stages
- Demo area
- Matchmaking / Workshops
- Pitching tracks


Based on sTARTUp Day 2020

















speakers 2021

We're expecting 100+ speakers. Check them out:

Pekka Hyysalo
CEO, FightBack
Andrei Herasimchuk
Principal Product Designer,
Antti Niittyviita
Testing Guru & CEO, Prove Expertise
Mari Joller
Founder & CEO, Snackable
Melissa Sassi
Global Head, IBM Hyper Protect Accelerator
Artur Schaback
Co-founder & CPO, Paxful
Ilona Baumane-Vitolina
External Consultant, Amrop
Kari Terho
General Manager, Elisa Smart Factory


Smart Leaders

Crisis management, executive capital and remote work expertise – all part of a smart leader's toolbelt.

Smart Factory

What's your manufacturing process like? Lead a digital transformation in your field using the tools & knowledge we'll hand you.

Smart Organization

A smart organization needs a smart leader – you! Find out all the latest opportunities and trends & implement smart solutions.


Is your company sustainable enough to last another couple of decades, long after you've moved forward?

Startup Ecosystem

Every starting company needs support, but what kind of support and who should offer it is up for debate.

Investory day

Exclusive investors' meetup to share experiences, learn from each other, and create meaningful contacts. 

Founders’ psychology

Is founding a startup with your best friend a good idea? Discussions about mentorship and evolving as a founder.


Find your next investment in one of the many high-level pitching competitions at sTARTUp Day. There might just be a unicorn among them.

Interactive Industry

Co-creation isn't just a buzzword anymore. Use interaction to engage with your consumers and create a loyal customer base with the coolest products.

Social impact

What you do has an impact and that impact will have another. And that's how the snowball forms. What is the social impact for your organization?

Smart City

New trends like big data and sustainable development will change cities as we know them. What will future cities look like?

And much more...


The sTARTUp festival is amazing – I just can’t believe how well organized it is! I mean it’s like I’m in New York or London.
Hermione Way
Brand Consultant, formerly at Tinder
sTARTUp Day is an event with a casual and positive atmosphere, always at an interesting venue. Perfect for networking – big enough to attract people and small enough to find all the relevant ones.
Martin Vares
Founder & CEO,
I think that this is the perfect size, where you have some really great speakers, and also me. You also have so many interesting startups that are presenting in a really great floor to walk through.
Jeremy Goldman
Author & Host, FUTUREPROOF podcast
Tartu is a fantastic city. Only for seeing Tartu I think that you should go there. I had high expectations, but it was far better than I expected.
Peter Vesterbacka
Me personally, I love helping and sharing some of the things that we’ve learned the hard way. I hope I get invited back again next year!
Marvin Liao
Former partner, 500 Startups
I was surprised about the size of this event and the vibes around it. It’s an area that is going to see so many good startups coming out of this area over the next 5 to 10 years for sure.
Hjalmar Winbladh
Managing partner, EQT Ventures
Networking opportunities at sTARTUp Day exceeded all of our expectations and led to several new business partnerships. Such a vibrant entrepreneurial community was created in Tartu – a combination of business and pleasure.
Annet Muru
Marketing Manager, STACC
sTARTUp Day is an excellent example of Tartu’s entrepreneurial environment – full of ingenious people, endless possibilities and encouraging people to become more entrepreneurial and innovative.
Urmas Klaas
Mayor of Tartu
The great experience I had, was that you meet so many people from all over the world. There is one room, but the world is in it.
Lisa Lang
CEO & Founder, The PowerHouse
The atmosphere was very friendly, and I was surprised by the high quality of local and international startups presented at the event. Months later, I am still in touch with entrepreneurs and investors that I met in Tartu, which is of big value.
Magda Lukaszewicz
Investment Associate, Balderton Capital
sTARTUp Day is a great event for 1-on-1 meetings. Big enough to find the people of interest, but not too big to get lost in the crowd. It also gives an excellent overview of the whole Baltic startup scene.
Marek Kiisa
Partner, BaltCap Growth Fund
A buzzing event, full of energy, excellent pitches, great speakers and loads of passion. I loved being part of sTARTUp day!
David Beckett
Pitch Coach, Best3Minutes


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