sTARTUp Day is bringing together startup-minded people to celebrate entrepreneurship in the smart city of Tartu & online.

Ϟ Inspiring-educational stage program         Ϟ Organized matchmaking 
Ϟ Hands-on seminars with professionals       Ϟ Speed dating
Ϟ A large demo area full of innovation           Ϟ Vibrant side events
Ϟ International pitching competitions            Ϟ Unforgettable parties 


Attend in person, online or both – it's up to you! All ticket types grant access to all three festival days. NB! If you're attending in person, we will be checking visitors' infection safety. Be prepared to show proof of being fully vaccinated, a negative PCR test or recovery from COVID.


August 25

- Smart Manufacturing Meetup
- Investor Day
- Networking Parties
... and so much more


August 26

- Leadership Program 
- Practical Startup Skills
- Pitching Competitions
- sTARTUp Night


August 27

- Inspirational Keynotes
- Entrepreneurial Impact
- Personal Finance
- Self-Development


Based on sTARTUp Day 2020

















speakers 2021

We're expecting 100+ speakers. Check them out:

Pekka Hyysalo
CEO, FightBack
Andrei Herasimchuk
Principal Product Designer,
Melissa Sassi
Global Head, IBM Hyper Protect Accelerator
Kinga Stanislawska
Managing Partner & Co-founder, Experior VC
Adam Fisher
Taavi Rõivas
Chairman, AuVe Tech
Mari Joller
Founder & CEO, Snackable
Reshma Sohoni
Co-founder, Seedcamp


Smart Manufacturing

What's your manufacturing process like? Lead a digital transformation in your field using the tools & knowledge we'll hand you.

Investor Day

Exclusive investors' meetup to share experiences, learn from each other, and create meaningful contacts. 

Networking events

sTARTUp Day brings together thousands of like-minded people. Meeting all of them is a challenge, but our networking events will get you one step closer.

sTARTUp Night

Our legendary sTARTUp Night wraps up the second day of sTARTUp Day by bringing together all of our amazing participants.

Smart Leaders

A smart organization needs a smart leader – you! Find out all the latest opportunities and trends & implement smart solutions.

Startup Ecosystem

Every starting company needs support, but what kind of support and who should offer it is up for debate.

Founders’ psychology

Is founding a startup with your best friend a good idea? Discussions about mentorship and evolving as a founder.


Find your next investment in one of the many high-level pitching competitions at sTARTUp Day on both festival days. There might just be a unicorn among them.

Interactive Industry

Co-creation isn't just a buzzword anymore. Use interaction to engage with your consumers and create a loyal customer base with the coolest products.

Social impact

What you do has an impact and that impact will have another. And that's how the snowball forms. What is the social impact for your organization?

Smart City

New trends like big data and sustainable development will change cities as we know them. What will future cities look like?

And much more...


The sTARTUp festival is amazing – I just can’t believe how well organized it is! I mean it’s like I’m in New York or London.
Hermione Way
Brand Consultant, formerly at Tinder
sTARTUp Day is an event with a casual and positive atmosphere, always at an interesting venue. Perfect for networking – big enough to attract people and small enough to find all the relevant ones.
Martin Vares
Founder & CEO,
I think that this is the perfect size, where you have some really great speakers, and also me. You also have so many interesting startups that are presenting in a really great floor to walk through.
Jeremy Goldman
Author & Host, FUTUREPROOF podcast
Tartu is a fantastic city. Only for seeing Tartu I think that you should go there. I had high expectations, but it was far better than I expected.
Peter Vesterbacka
Me personally, I love helping and sharing some of the things that we’ve learned the hard way. I hope I get invited back again next year!
Marvin Liao
Former partner, 500 Startups
I was surprised about the size of this event and the vibes around it. It’s an area that is going to see so many good startups coming out of this area over the next 5 to 10 years for sure.
Hjalmar Winbladh
Managing partner, EQT Ventures
Networking opportunities at sTARTUp Day exceeded all of our expectations and led to several new business partnerships. Such a vibrant entrepreneurial community was created in Tartu – a combination of business and pleasure.
Annet Muru
Marketing Manager, STACC
sTARTUp Day is an excellent example of Tartu’s entrepreneurial environment – full of ingenious people, endless possibilities and encouraging people to become more entrepreneurial and innovative.
Urmas Klaas
Mayor of Tartu
The great experience I had, was that you meet so many people from all over the world. There is one room, but the world is in it.
Lisa Lang
CEO & Founder, The PowerHouse
The atmosphere was very friendly, and I was surprised by the high quality of local and international startups presented at the event. Months later, I am still in touch with entrepreneurs and investors that I met in Tartu, which is of big value.
Magda Lukaszewicz
Investment Associate, Balderton Capital
sTARTUp Day is a great event for 1-on-1 meetings. Big enough to find the people of interest, but not too big to get lost in the crowd. It also gives an excellent overview of the whole Baltic startup scene.
Marek Kiisa
Partner, BaltCap Growth Fund
A buzzing event, full of energy, excellent pitches, great speakers and loads of passion. I loved being part of sTARTUp day!
David Beckett
Pitch Coach, Best3Minutes


Kadri Tammai: ”Everything is possible with empowered people!”

Kadri Tammai runs the Tehnopol Startup Incubator, that helps Estonian early-stage startups conquer the world market. In addition, from this year, Kadri is a member of the board of Tehnopol Ventures that assesses the investment readiness of startups and manages...
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Genia Trofimova: “Everybody wants to believe that they know something well, but it is only our assumption about the world”

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