MATCHMAKING

Networking is usually #1 on everyone's business event goals. Or at least it should be! Everyone all in one place so there's no better place to network than at a business fest.
Last year, we had 2485 meetings, 7559 chat messages and 12,486 meeting communications.

To make meeting the right contacts from a sea of people easier, sTARTUp Day uses Brella's AI-powered matchmaking. Here, you can connect with startups, investors, executives, speakers and visitors who match your profile. Whether you just want to chat, find an investment, recruit talented people or sell a service – this is the place to do so! 

They're also our all-in-one virtual conference platform, so everything is in one place. No need to worry about swapping platforms between watching streams and organizing meetings. 

How does Matchmaking work?

When creating an account, you'll be asked some introductory questions based on which the AI will match you with the right people. Don't worry, you can send meeting invites to people with low match percentages as well.

We've added tons of topics, so you could filter people based on:

  Ϟ participation type (online or in-person)

  Ϟ functional expertise (ask for or offer expertise in biz dev, UX/UI, marketing, etc)

  Ϟ type of attendee (your ticket type and some more specific options)

  Ϟ program track interests (share thoughts about stage talks or find people with similar interests)

  Ϟ tech knowledge (ask for or offer expertise in AI, big data, blockchain, IoT, etc)

  Ϟ investment rounds in interest (offering or looking for)

  Ϟ startup stage (your startup's stage or interest towards said stage)


Once you select an interest, you'll have to add your goals: networking, buying or offering a product/service, recruitment, or investment.


sTARTUp Day is a great event for 1-on-1 meetings. Big enough to find the people of interest, but not too big to get lost in the crowd.
– Marek Kiisa, Parter at BaltCap Growth Fund

Where will you meet?

If both of you are participating onsite, you'll be assigned a table number in the matchmaking area. All you have to do is show up at the right table at the right time! Otherwise, you can use Brella's built-in videoconferencing or arrange a Zoom/Teams/Google Meet meeting via chat.

Some tips for securing the best meetings

  Ϟ Log in as soon as matchmaking is open for your ticket. Get in there when everyone's calendars are still free!
  Ϟ Fill in your profile & add an introduction. This makes you seem more approachable.
  Ϟ Take some time to add all of your interests. You will be matched with people based on this.
  Ϟ Actively request meetings. Be proactive!
  Ϟ People are more likely to accept a meeting if they know why you want to meet them. Leave them a note.
  Ϟ Don't send the same sales pitch to all participants. Personalize for everyone you really want a meeting with.

After you get your first meeting done, all you'd want to do is meet people!