sTARTUp Day is bringing together startup-minded people to celebrate entrepreneurship in the smart city of Tartu.

Ϟ Inspiring-educational stage program         Ϟ Organized matchmaking 
Ϟ Hands-on seminars with professionals       Ϟ Speed dating
Ϟ A large demo area full of innovation           Ϟ Vibrant side events
Ϟ International pitching competitions            Ϟ Unforgettable parties 


Attend in person, online or both – it's up to you! 



January 27

- Smart Leaders Meetup
- Matchmaking / Networking
- Demo area
- Gala Dinner



January 28

- Unique startup program 
- Investor Day
- Matchmaking / Workshops
- sTARTUp Pitching



January 29

- Inspirational tracks on stages
- Demo area
- Matchmaking / Workshops
- Pitching tracks


Based on sTARTUp Day 2020

















speakers 2021

We're expecting 100+ speakers. Check them out:

Pekka Hyysalo
CEO, FightBack
Andrei Herasimchuk
Principal Product Designer,
Antti Niittyviita
Testing Guru & CEO, Prove Expertise
Johann Urb
Coach, Be Supergood
Jamshid Alamuti
Co-founder, Pi School
Marie Jaksman
Head of Growth & Marketing, Nevercode
Mait Ojamaa
Head of Sales, Scoro
Melissa Sassi
Global Head, IBM Hyper Protect Accelerator


Founders’ psychology
Is founding a startup with your best friend a good idea? Discussions about mentorship and evolving as a founder.
Space Technology
Space is new frontier for startups – from data analytics and water purification to SpaceX rockets.
Science to Business
Is an invention an innovation when it’s not on the market? How to overcome the struggles when getting your academic research to the market?
Smart City
New trends like big data and sustainable development will change cities as we know them. What will future cities look like?
Founders' Stories
The true zero to hero stories that are here to inspire all current and future founders working on their big break.
Starting a health-tech startup is more difficult as you need to build up a lab in addition to a company. What opportunities can it bring?
Marketing & Sales
Learn how to grow your company through innovative marketing and sales techniques taught by the industry leaders.
Startup Ecosystem
Every starting company needs support, but what kind of support and who should offer it is up for debate.
Fin-tech innovates the financial sector that has been around forever. How are some of the top fin-tech companies disrupting the sector?
Creative Industry
It's creative!
Mobility was the most invested in sector of 2019. What does the future of the sector hold?


The sTARTUp festival is amazing – I just can’t believe how well organized it is! I mean it’s like I’m in New York or London.
Hermione Way
Brand Consultant, formerly at Tinder
sTARTUp Day is an event with a casual and positive atmosphere, always at an interesting venue. Perfect for networking – big enough to attract people and small enough to find all the relevant ones.
Martin Vares
Founder & CEO,
I think that this is the perfect size, where you have some really great speakers, and also me. You also have so many interesting startups that are presenting in a really great floor to walk through.
Jeremy Goldman
Author & Host, FUTUREPROOF podcast
Tartu is a fantastic city. Only for seeing Tartu I think that you should go there. I had high expectations, but it was far better than I expected.
Peter Vesterbacka
Me personally, I love helping and sharing some of the things that we’ve learned the hard way. I hope I get invited back again next year!
Marvin Liao
Former partner, 500 Startups
I was surprised about the size of this event and the vibes around it. It’s an area that is going to see so many good startups coming out of this area over the next 5 to 10 years for sure.
Hjalmar Winbladh
Managing partner, EQT Ventures
Networking opportunities at sTARTUp Day exceeded all of our expectations and led to several new business partnerships. Such a vibrant entrepreneurial community was created in Tartu – a combination of business and pleasure.
Annet Muru
Marketing Manager, STACC
sTARTUp Day is an excellent example of Tartu’s entrepreneurial environment – full of ingenious people, endless possibilities and encouraging people to become more entrepreneurial and innovative.
Urmas Klaas
Mayor of Tartu
The great experience I had, was that you meet so many people from all over the world. There is one room, but the world is in it.
Lisa Lang
CEO & Founder, The PowerHouse
The atmosphere was very friendly, and I was surprised by the high quality of local and international startups presented at the event. Months later, I am still in touch with entrepreneurs and investors that I met in Tartu, which is of big value.
Magda Lukaszewicz
Investment Associate, Balderton Capital
sTARTUp Day is a great event for 1-on-1 meetings. Big enough to find the people of interest, but not too big to get lost in the crowd. It also gives an excellent overview of the whole Baltic startup scene.
Marek Kiisa
Partner, BaltCap Growth Fund
A buzzing event, full of energy, excellent pitches, great speakers and loads of passion. I loved being part of sTARTUp day!
David Beckett
Pitch Coach, Best3Minutes


Let's Get This Show Going!

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Suggest a Speaker for sTARTUp Day 2021

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