sTARTUp Day is bringing together startup-minded people to celebrate entrepreneurship in the smart city of Tartu.

Ϟ Inspiring-educational stage program;         Ϟ Organized matchmaking; 
Ϟ Hands-on seminars with professionals;       Ϟ Investor-startup speed dating;
Ϟ A large demo area full of innovation;           Ϟ Vibrant side events;
Ϟ International pitching competitions;            Ϟ Unforgettable parties;

29 January – side-events all around the city
30-31 January – the main festival program

why attend?


















Here's the first glimpse of the speakers of sTARTUp Day 2020. 

Milda Mitkute
Co-Founder, Vinted
Hjalmar Winbladh
Managing partner, EQT Ventures
Carlos Espinal
Partner, Seedcamp
Andres Schabelman
VP of Expansion, Fiverr
Jeremy Goldman
Author & Host, FUTUREPROOF podcast
Sacha Michaud
Co-founder, Glovo
Amy Guttman
Contributor, Forbes' Entrepreneurs
Hermione Way
Brand Consultant, former Head of European Communications at Tinder
Marvin Liao
Former Partner, 500 Startups
Adeo Ressi
CEO, Founder Institute
Laura Dekker
Around the world sailor, Laura Dekker World Sailing Foundation
Connor Swenson
Mindfulness & Productivity Coach, ex-Googler


Founders’ psychology
Is founding a startup with your best friend a good idea? Discussions about mentorship and evolving as a founder.
Space Technology
Space is new frontier for startups – from data analytics and water purification to SpaceX rockets.
Science to Business
Is an invention an innovation when it’s not on the market? How to overcome the struggles when getting your academic research to the market?
Smart City
New trends like big data and sustainable development will change cities as we know them. What will future cities look like?
Advanced Analytics
High-level data science gives you the opportunity to better understand and predict future events. How can you use advanced analytics to step up your company?
Founders' Stories
The true zero to hero stories that are here to inspire all current and future founders working on their big break.
Starting a health-tech startup is more difficult as you need to build up a lab in addition to a company. What opportunities can it bring?
Marketing & Sales
Learn how to grow your company through innovative marketing and sales techniques taught by the industry leaders.
Startup Ecosystem
Every starting company needs support, but what kind of support and who should offer it is up for debate.
Fin-tech innovates the financial sector that has been around forever. How are some of the top fin-tech companies disrupting the sector?
Cyber Security
Cyber security will help you not lose millions. It needs to be a priority when you have a lot to lose.
Mobility was the most invested in sector of 2019. What does the future of the sector hold?


sTARTUp Day is an event with a casual and positive atmosphere, always at an interesting venue. Perfect for networking – big enough to attract people and small enough to find all the relevant ones.
Martin Vares, Founder & CEO
sTARTUp Day is an excellent example of Tartu’s entrepreneurial environment – full of ingenious people, endless possibilities and encouraging people to become more entrepreneurial and innovative.
Urmas Klaas
Mayor of Tartu
Tartu is a fantastic city. Only for like seeing Tartu I think that you should go there. I had high expectations, but it was far better than I expected.
Peter Vesterbacka
The great experience I had, was that you meet so many people from all over the world. There is one room, but the world is in it.
Lisa Lang
The PowerHouse, CEO & Founder
The atmosphere was very friendly, and I was surprised by the high quality of local and international startups presented at the event. Months later, I am still in touch with entrepreneurs and investors that I met in Tartu, which is of big value.
Magda Lukaszewicz
Balderton Capital, Investment Associate
sTARTUp Day is a great event for 1-on-1 meetings. Big enough to find the people of interest, but not too big to get lost in the crowd. It also gives an excellent overview of the whole Baltic startup scene.
Marek Kiisa
BaltCap Growth Fund, Partner
A buzzing event, full of energy, excellent pitches, great speakers and loads of passion. I loved being part of sTARTUp day!
David Beckett
Best3Minutes, Pitch Coach
Networking opportunities at sTARTUp Day exceeded all of our expectations and led to several new business partnerships. Such a vibrant entrepreneurial community was created in Tartu – a combination of business and pleasure.
Annet Muru
STACC, Marketing Manager



179€ 179€

You might not work in a startup (yet) – but you have that startup mindset of getting things done.



139€ 139€

You are the crazy person who has left the comfort zone to make your dreams come true.



299€ 299€

You are the strategist and visionary enabling startups to build a better future for everyone.



299€ 299€

You are the leader of innovation, always looking for better solutions and taking your company forward. 



sTARTUp Mindset - what does it really mean?

When we talk about sTARTUp Day, we’re always saying that we’re bringing together people with the startup mindset – not necessarily the founders or entrepreneurs. But what does it really mean? What can be learned from startups? How to inspire...
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TOP 32 teams of sTARTUp Pitching 2020

sTARTUp Pitching is the official pitching competition of sTARTUp Day. In 2020, 248 teams from 30 different countries applied and...
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Marvin Liao, 500 Startups: “Always optimize for the high quality in the people you are around”

Marvin is a former partner of 500 Startups, with over 19 years of experience in venture capital, technology businesses, and...
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