sTARTUp Day 2021 will take place at UT Sports Hall (Ujula 4a). Here's a short overview of the different areas the festival has to offer. 


sTARTUp Day 2021 takes place at the University of Tartu Sports Hall (Ujula 4a, Tartu) – the only venue in the city of Tartu that can accommodate 4,400 people and where a true festival atmosphere can be created.
  • Get directions to the venue here
  • See the venue map here.


There will be four stages at sTARTUp Day 2020: Starlight stage, Spotlight stage, Pitching stage and Community Stage. Starlight and Spotlight stages offer a diverse inspiring-educational stage program including world-class speakers and 20 different topics and there will be two full days of pitching competitions on the Pitching stage. For the first time, the sTARTUp Tartu area will be featuring a Community stage where the sTARTUp community will be featuring their own program.
  • See the full stage program here.

Seminar area

The stage program will be complemented with hands-on seminars where professionals share experiences and insights from their fields. The seminars will take place in 6 rooms in parallel which are located on the third floor of the venue.
  • Find the seminars here by clicking on "SEMINARS" in the Locations tab.

Demo area

The demo area is located in two main halls of the venue creating the heart of the event. It's where startups and companies can showcase their products, technologies and the latest innovations. See the demo area map here.

Youth area

To grow future founders, there will be a youth area powered by TransferWise. SPARK Makerlab, HK Unicorn Squad, Entrepreneurship Village and others will be organizing workshops for youngsters aged 7–13 and 13–18. Kids up to the age of 15 can enter the festival for free with an adult who has a ticket.
  • See the youth area program here.  

Matchmaking area

This is the place where the magic happens. Using Brella app, you can schedule 15-minute meetings with other participants of sTARTUp Day 2020. Once the meeting is confirmed, you will be assigned a table in the matchmaking area powered by Adapter.

Speed Dating area

For the first time, sTARTUp Day is bringing together investors and startups for 3-minute 1:1 meetings. The meetings are split between thematic blocks over two days.
  • Find more information here.  

Cafe Area

This is the place for true coffee lovers or people who just need some extra energy. Coffee shop Caffeine has its own lounge area with comfy sofas and pop-up cafe where they offer different coffee drinks. In addition, Gustav, Boost and Tort & Trühvel will be treating you to smoothies, pastries and cakes. This is the perfect place where attendees can chill out and enjoy good coffee!

Food Court

Although the program is full of interesting speakers and topics – but you should also remember to get some fuel for your body. The food court is the place where attendees can get a lunch or snacks to invigorate your mind and soul. Kolm Tilli, Kauss, Toiduproff and Maitseelamused will be making sure no one goes hungry.

Swedbank Oasis

sTARTUp Day co-organizer Swedbank offers you a spot of tranquility and relaxation to take some time off in your quest for finding world-changing ideas. Come and enjoy everything that Oasis has to offer and dive back to the festival buzz sharper than before!

Information and Merch Stand

If you have any questions you can head to the information stand where volunteers are happy to help guide you in the right direction. At the same place we'll be selling sTARTUp Day merch so bring your wallet with you! 

Investor & Executive Lounge

Investor & Executive Lounge powered by Invest in Estonia is the place where investor and executive ticket owners can network with each other and relax. Grab some snacks and good coffee and enjoy each other company. 

Speakers & Press Room

Speakers have their own room to prepare for their speeches, take a break or get some work done. It is also their checkpoint before they step on the stage. In addition, in the same room is press who will be constantly posting about what is happening during sTARTUp Day and taking most out of our awesome speakers. 

Venue map