sTARTUp Day is bringing together startup-minded people to celebrate entrepreneurship in the smart city of Tartu.

In January, Tartu will turn into a mecca of entrepreneurship for three days. Startups, investors, executives, media and all the other visitors will come together and create the magic with:

Ϟ Inspiring-educational stage program                   Ϟ Matchmaking
Ϟ Hands-on seminars                                                Ϟ Side events
Ϟ Demo area full of innovation                                 Ϟ and of course – 
Ϟ Pitching competitions                                              unforgettable parties

why attend?


















Here's the first glimpse of the speakers of sTARTUp Day 2020. 

Laura Dekker
Around the world sailor, Laura Dekker World Sailing Foundation
Darren Westlake
CEO & Co-Founder, Crowdcube
Milda Mitkute
Co-Founder, Vinted
Rick Tumlinson
Chairman, SpaceFund Inc. / The EarthLight Foundation
Smart Tartu and Metallica
How to host 65k people and get every last piece of data out of it?
Keith Siilats
CTO & Co-Founder, Bolt Mobility
Marvin Liao
Partner, 500 Startups
Stay tuned! ⚡


Founders’ psychology

Is founding a startup with your best friend a good idea? Discussions about mentorship and evolving as a founder.

Space Technology

Space is new frontier for startups –  from data analytics and water purification to SpaceX rockets.

Fuck-up Stories

When is the right time to give up? Failing is part of the learning process and sometimes we need to hear that other people have failed, too.

Science to Business

Is an invention an innovation when it’s not on the market? How to overcome the struggles when getting your academic research to the market?

Smart City

New trends like big data and sustainable development will change cities as we know them. What will future cities look like?

Corporate Innovation

Every company needs innovation to stay relevant, but the questions remains in house R&D or outsourcing?

Founders' Stories

The true zero to hero stories that are here to inspire all current and future founders working on their big break.


Starting a biotech startup is more difficult as you need to build up a lab in addition to a company. What opportunities can it bring?

Creative Economy

The creative industry is often disregarded in the startup scene, but we are here to talk about their obstacles as well.

Startup Ecosystem

Every starting company needs support, but what kind of support and who should offer it is up for debate.

Reverse Pitching

Pitching in a reverse way: investors and accelerators presenting themselves to startups


sTARTUp Day is an excellent example of Tartu’s entrepreneurial environment – full of ingenious people, endless possibilities and encouraging people to become more entrepreneurial and innovative.
Urmas Klaas
Mayor of Tartu
Tartu is a fantastic city. Only for like seeing Tartu I think that you should go there. I had high expectations, but it was far better than I expected.
Peter Vesterbacka
The great experience I had, was that you meet so many people from all over the world. There is one room, but the world is in it.
Lisa Lang
The PowerHouse, CEO & Founder
The atmosphere was very friendly, and I was surprised by the high quality of local and international startups presented at the event. Months later, I am still in touch with entrepreneurs and investors that I met in Tartu, which is of big value.
Magda Lukaszewicz
Balderton Capital, Investment Associate
sTARTUp Day is a great event for 1-on-1 meetings. Big enough to find the people of interest, but not too big to get lost in the crowd. It also gives an excellent overview of the whole Baltic startup scene.
Marek Kiisa
BaltCap Growth Fund, Partner
Why I love sTARTUp Day is because it has this community vibe here. I have already met people from Hong-Kong to Brazil, and it’s just cool to see and learn through their experience.
Sander Tammer
Considero, CEO & Co-Founder
A buzzing event, full of energy, excellent pitches, great speakers and loads of passion. I loved being part of sTARTUp day!
David Beckett
Best3Minutes, Pitch Coach
Networking opportunities at sTARTUp Day exceeded all of our expectations and led to several new business partnerships. Such a vibrant entrepreneurial community was created in Tartu – a combination of business and pleasure.
Annet Muru
STACC, Marketing Manager
sTARTUp Day is an event with a casual and positive atmosphere, always at an interesting venue. Perfect for networking – big enough to attract people and small enough to find all the relevant ones.
Martin Vares, Founder & CEO


Get your sTARTUp Day ticket now! 



You have startup mindset of getting things done no matter where you work or study




You are this crazy person who has left the comfort zone to make your dreams come true 




You are the strategist and visionary enabling startups to build a better future for everyone




You are the leader of innovation, always looking for better solutions and taking your company forward



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