CHASING UNICORNS

Estonia has the most unicorns per capita and we’re not slowing down! Whether you’re a startup, investor, executive or visitor, the Chasing Unicorns program on August 26 is packed with practical skills and motivation to make you worth more than a billion euros in any field.


Ϟ Smart Leadership

For the first time, Smart Leaders Meetup will bring to you the knowledge you need to become a better & more efficient leader. Among other topics, we will be discussing crisis management, executive capital, remote work and sustainability. 


Crisis Management 

A crisis doesn't yell coming, but as an executive, you have to be prepared nevertheless. We're bringing together a diverse panel of high-level leaders whose middle name could be "innovation". They are perfect examples of executives who adapt new strategies and are always open to innovative solutions to take their businesses up a notch. 

Sharing their expertise are Urmas Simson (Swedbank) and Margus Uudam (Karma VC). The panel will be moderated by startupper Kaarel Holm (MeetFrank). 

Measuring Leadership in Monetary Terms 

Do you know how much money your leadership skills alone bring in? Ilona Baumane-Vitolina (Amrop) interviews chief executives in her everyday work so she knows exactly what it takes to be the best leader for Baltic and international organizations. Ilona will be sharing her expertise on how to be the most effective leader and to make it even more enticing – she’ll turn your leadership skills into monetary figures.


Remote Work

The year 2020 has changed the way most people all over the world do work and proved that it is possible to work effectively remotely or from home. On the other hand, this has proved a whole new set of challenges – endless Zoom meetings, connection troubles, loud family members etc. We’ll explore how to effectively lead a team remotely, perhaps even better than it can be done face-to-face.

I was surprised by the high quality of local and international startups presented at the event. Months later, I am still in touch with entrepreneurs and investors that I met in Tartu, which is of big value. – Magda Lukaszewicz, Investment Associate, Balderton Capital



Ϟ Practical skills

This stage program is all about you, your company and your professional skills. Inspiring speakers from diverse fields will be sharing their honest experience and world-class knowledge you cannot hear from anywhere else. From founders' psychology and leadership skills to product development and marketing – we'll give you all the tools you need to scale like hell! Afterward (or during if you prefer), you'll be able to matchmake with international investors onsite and online. They'll be all around, just have to catch one roaming around. Or use our matchmaking app to make it easier. 

Saving the Company at the 12th Hour

A struggle most startuppers face is having to wear 7 caps and do 10 roles on a budget to ensure their company succeeds. Antti Niittyviita will be openly sharing his experience saving this business Prove at literally the 12th hour after he figured out they only have 2 weeks until bankruptcy. He's now on a mission to 10x the business and will help you do the same. 

Sales, Marketing & Growth Hacking

Nothing sells itself and no one will care about your product without any marketing. The borders between the fields are hazing and ever-evolving. Every day, there are new tools, theories, needs, necessities and fires to put out. For example, how does marketing work when a startup pivots? Experts who have figured it all out will be sharing how to do better marketing than Google, what the best practices of growth hacking are and how to actually scale sales. 

Taking the stage are: Marie Jaksman (Nevercode), Andrew Lee Miller (Early-Stage Startup Advisor) and Mait Ojamaa (Scoro).
The sTARTUp festival is amazing – I just can’t believe how well organized it is! I mean it’s like I’m in New York or London.
– Hermione Way, Brand Consultant & Former Head of European Communications at Tinder

Building the Best Product on the Market

Your product is the most important part of your business so it's important to get it just right. Or better than that. Experts who have worked in any field imaginable will walk you through everything from your first MVP to designing your value proposition to the most modern product design and UX practices. 

Learn from the best: Andrei Herasimchuk (Booking.com, Twitter & Adobe), Jordan Valdma & Erko Risthein (Producement) and others. 

You don't always need to raise!

Investments aren't always a saving grace. In a panel, established startuppers will discuss when investments are necessary and when it might be better to save equity through bootstrapping and raising from FFF (friends, family & fools). 

Stepping up in the panel are: Jüri Kaljundi (Weekdone), Alari Aho (Toggle) & others. 

Founders' Psychology

As a founder, are your priorities in the right place? What are the characteristics of a great founder and how do you make the right decisions when you have no idea what the outcome is? 

TED speaker Aleksander Tõnnisson will give a keynote on practical ways to use self-discovery to grow your business and Jamshid Alamuti (Pi School) will talk about decision making. 


SPEAKERS