The sTARTUp Day Seminars at the Elisa Seminar Area

In addition to listening to talks and discussions, we wanted sTARTUp Day attendees to learn something practical as well. That’s why, there will be 12 hands-on seminars and workshops, conducted by experienced entrepreneurs and world-class specialists. There are two seminar rooms at Elisa Seminar Area - both of them have room for 50-60 people only. So you'd better get your spot before it's too late!

Here are the seminars available for the participants of sTARTUp Day 2017 business festival:

Seminar room 1

10:30 - 11:30 Thinking Hats Method for In-House Product Validation. UX
by Elmo Soomets (Mobi Lab)
In-house innovation is a challenge. Having new ideas and developing them into successful products takes the consistent flow of ideas and well-defined validation funnel. In the workshop, you will conduct early phase validation of a product idea which participants themselves are not targeted users. That means applying an extra layer of empathy and method of role plays. As a result of a workshop, you should be able to use an additional tool in your daily work when it comes to developing new designs, products or functions.

11:45 - 12:45 Inside the MIND of a Hacker
by Joseph Carson (Certified Information Systems Security Professional (CISSP))
It is critically important to know how cybercriminals target their victims, what you can do to reduce the risk and make it more challenging for the attackers who steal your information, your identity or your money. This session explains how outside attackers or malicious insiders can exploit vulnerabilities using examples such as a compromised email account password that escalates into a full-blown breach of network security. Compromising a privileged account, therefore, can be the difference between a simple network breach and a cyber catastrophe. When a single system is compromised, it is typically easier to mitigate, isolate, and eradicate the risk and restore control. When a privileged account is breached, it can lead to a major disaster. That’s because when a privileged account gets hacked, it allows the attacker to impersonate a trusted employee or system and carry out a malicious activity without being detected as an intruder. Once attackers compromise a privileged account, they can typically roam at will through an IT environment to steal information and wreak havoc. · This session describes the anatomy of a privileged account hack · We will show how cybercriminals target their victims · What you can do to reduce your risk and prevent abuse of your critical information assets.

13:00 - 14:00 The rise of ICOs
by Henrik Trasberg (Hedman Lift)
We’ll discuss what is the current legal status of ICOs and whether carrying out ICOs is allowed in Estonia. We’ll also cover which different types of tokens exist, what are utility and security tokens, smart contracts, whitepaper, cryptocurrency wallet and exchange permits.

14:15 - 15:15 Become a Pitch Hero
by David Beckett (TEDx Speech Coach)
Business is getting faster, and no-one has more time. A short, sharp pitch is the only way to get your message across - persuasive, professional and confident. David Beckett has coached over 550 Startups to pitch and raise over €135 Million investment. In this seminar, he shares the key practical tools you can use to massively raise the quality of your pitches, to customers and investors. You'll also get to try out some pieces of your pitch in this interactive session.

15:30 - 16:30 How to think “design” in startup landscape and what value holds customer experience approach
by Mikk Tasa (Velvet)
Design thinking and focusing on customer experience is the engine for success for “digiratis" aka digital leaders all over the world. We will go through what is CX? Why it’s important? How its related to startups and most importantly - how to use CX in the startup toolkit?

Seminar room 2

10:30 - 11:30 How do you get people to buy into you before they even meet you? Personal branding tips for startups
by Liisi Toom (Persoonibrändi Agentuur)

It's hard to get people to invest in you, work with you, and buy your products if no one has ever heard of you. When working at a startup, things happen fast, the competition for investments and followers is high, and failures are common. How do you build trust, using your own persona as a founder or a developer, and become the authority in the field while supporting the growth of the company, driving sales, and securing your own credibility? How can you accomplish this, while also getting people to support you and your startup early on, and throughout your career? This talk will cover the WHY and HOW of personal branding every startup needs to know, using real-life examples and proven strategies from my years of work with entrepreneurs, experts and leaders. You will leave with a clearer vision, and an ability to build your own brand, in order to get from zero to hero, to … whatever you set as your goal.

11:45 - 12:45 Lean startup your way
by Merli Üle (Elisa)
Lean startup is a fun and effective way to learn and develop a successful service. I will share the experience why it is important practicing lean startup in product development and how to find the way that suits best for your team the best. The seminar covers also tools and practical examples how to use lean startup and agile software development tools in innovation and product development.

13:00 - 14:00 Digital Marketing
by Justas Ložinskas (Google)
In this session, Justas will share his thoughts about the current trends in digital marketing and provide tips on how to achieve your business goals through the means of digital advertising. Also, he’ll give you a thorough overview of how different Google resources and tools can help your business grow digitally.

14:15 - 15:15 Brand building and marketing activation
by Peter Kentie (Eindhoven365)

15:30 - 16:30 Boost Your Sales Abilities 

by Viktoria Ossipova (Pipedrive)

Registration for the seminars is open at

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