sTARTUp Day is bringing together startup-minded people to celebrate entrepreneurship in the smart city of Tartu.

Ϟ Inspiring-educational stage program;                Ϟ Organized matchmaking; 
Ϟ Hands-on seminars with professionals;             Ϟ Vibrant side events;
Ϟ A large demo area full of innovation;                 Ϟ and of course – 
Ϟ International pitching competitions;                      unforgettable parties.

29 January – side-events all around the city
30-31 January – the main festival program

why attend?


















Here's the first glimpse of the speakers of sTARTUp Day 2020. 

Carlos Espinal
Partner, Seedcamp
Johan Bergqvist
CFO, Bolt
Hermione Way
Brand Consultant, former Head of European Communications at Tinder
Marvin Liao
Partner, 500 Startups
Laura Dekker
Around the world sailor, Laura Dekker World Sailing Foundation
Rick Tumlinson
Chairman, SpaceFund Inc. / The EarthLight Foundation
Frank Salzgeber
Head of Innovation and Ventures Office, European Space Agency (ESA)
Connor Swenson
Mindfulness & Productivity Coach, ex-Googler
Nabil Raad
VP of Data Science, General Motors Finance
Jay Johnson
CEO, Coeus Creative Group
Wee Meng Thoo
Head of Investments, TMT Sector at Leonie Hill Capital
Eva Palm
Head Promoter, Live Nation


Founders’ psychology
Is founding a startup with your best friend a good idea? Discussions about mentorship and evolving as a founder.
Space Technology
Space is new frontier for startups – from data analytics and water purification to SpaceX rockets.
Fuck-up Stories
When is the right time to give up? Failing is part of the learning process and sometimes we need to hear that other people have failed, too.
Science to Business
Is an invention an innovation when it’s not on the market? How to overcome the struggles when getting your academic research to the market?
Smart City
New trends like big data and sustainable development will change cities as we know them. What will future cities look like?
Corporate Innovation
Every company needs innovation to stay relevant, but the questions remains in house R&D; or outsourcing?
Founders' Stories
The true zero to hero stories that are here to inspire all current and future founders working on their big break.
Starting a biotech startup is more difficult as you need to build up a lab in addition to a company. What opportunities can it bring?
Creative Economy
The creative industry is often disregarded in the startup scene, but we are here to talk about their obstacles as well.
Startup Ecosystem
Every starting company needs support, but what kind of support and who should offer it is up for debate.
Reverse Pitching
Pitching in a reverse way: investors and accelerators presenting themselves to startups
Predictive Manufacturing
The story of advanced analytics in manufacturing – how to apply big data to create better opportunities in manufacturing?
Cyber Security
Cyber security will help you not lose millions. It needs to be a priority when you have a lot to lose.


sTARTUp Day is an event with a casual and positive atmosphere, always at an interesting venue. Perfect for networking – big enough to attract people and small enough to find all the relevant ones.
Martin Vares, Founder & CEO
sTARTUp Day is an excellent example of Tartu’s entrepreneurial environment – full of ingenious people, endless possibilities and encouraging people to become more entrepreneurial and innovative.
Urmas Klaas
Mayor of Tartu
Tartu is a fantastic city. Only for like seeing Tartu I think that you should go there. I had high expectations, but it was far better than I expected.
Peter Vesterbacka
The great experience I had, was that you meet so many people from all over the world. There is one room, but the world is in it.
Lisa Lang
The PowerHouse, CEO & Founder
The atmosphere was very friendly, and I was surprised by the high quality of local and international startups presented at the event. Months later, I am still in touch with entrepreneurs and investors that I met in Tartu, which is of big value.
Magda Lukaszewicz
Balderton Capital, Investment Associate
sTARTUp Day is a great event for 1-on-1 meetings. Big enough to find the people of interest, but not too big to get lost in the crowd. It also gives an excellent overview of the whole Baltic startup scene.
Marek Kiisa
BaltCap Growth Fund, Partner
A buzzing event, full of energy, excellent pitches, great speakers and loads of passion. I loved being part of sTARTUp day!
David Beckett
Best3Minutes, Pitch Coach
Networking opportunities at sTARTUp Day exceeded all of our expectations and led to several new business partnerships. Such a vibrant entrepreneurial community was created in Tartu – a combination of business and pleasure.
Annet Muru
STACC, Marketing Manager




You might not work in a startup (yet) – but you have that startup mindset of getting things done.




You are the crazy person who has left the comfort zone to make your dreams come true.



299€ 199€

You are the strategist and visionary enabling startups to build a better future for everyone.




You are the leader of innovation, always looking for better solutions and taking your company forward. 



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